Whether you’ve just started in your fitness journey, or you’ve been a junkie for many years, allow me to share one of the most important pieces of advice I’d ever been given: meeting your goals relies on the ratio of 75% diet and 25% exercise. The numbers differ in some iterations of the principle — 70-30 or 80-20 — but essentially it teaches the same lesson. No matter how hard you work out, if the food you put into your body isn’t balanced, do not expect any positive changes. I guess it’s like having your cake and eating it too; which I have never understood, because what else is there to do with cake other than eating it?! (Someone’s getting mad here). But fortunately, so many food trends and products have made it feasible to eat clean (or at least cleaner) without sacrificing the flavor.
Why Protein Bars Who Owns Built Bar
My goals involve fat loss and muscle toning, which means I’ve had to accept the painful fact that I have to watch my carbs, sugar, and fat consumption, whilst keeping a pretty good amount of protein in my diet. For someone like me, who has an insatiable sweet tooth, this was/is the most difficult adjustment of all. The physical training is not, and has never been, my problem. If there’s anything I’m thankful for, it’s that I do not mind the exercise at all. The sweat, the soreness, the feeling of becoming faster and stronger with every move: I live for this.
Then there is the post-WOD struggle of wanting to consume double my body weight. Facepalm. I need my dessert. I want my midday snacks. What is a girl to do? The only real answer is finding a wholesome alternative for many of my cravings.
This is where protein bars come in handy, supposedly. I’ve tried them all, and when I say all, I mean I’ve had some pretty decent ones, some rock hard ones, some chalky, a few that tasted like medicine, and some that tasted like cardboard. Even those, I tolerated for a time, but the really terrible ones were those that were advertised as “guilt-free,” only to reveal a great deal of sugar or fats in their nutrient fine print. How. Dare. You. I would’ve been better off with an actual cheesecake.
Who Owns Built Bar
Introduction to Built Bar
Enter a new kid on the block. I had been hearing a buzz about Built Bar from friends (is this an alliteration or what), and I knew I had to try it. They can only be purchased directly from their website, which I’m totally fine with because nobody wants a protein bar that has been sitting on a shelf for months. Since I am the kind to go all out or nothing at all, I decided to avail of the BYOB or Build Your Own Built Bar Box. I never shy away from savings, and with 18 bars to my own $38, that comes out to just a bit more than $2 per bar. Sounded like a bargain to me! The box can have up to 3 different flavors, allowing me to try out some of the 15 flavors in total. And like I said, I can get quite extra, so I ordered two boxes in that 1st purchase. Naturally, I picked 3 other flavors I had not chosen yet, leaving me with 9 left to try for next time (and believe me, I have had my “next times” several times over by now).
The Hype Was Real Who Owns Built Bar
The 1st win for me when I took a bite was that I could have sworn it was real chocolate that coated the entire bar. I immediately looked at the ingredients and almost cried with joy: it WAS real, dark chocolate, and this is something that’s not typical in most of the competition.
If you aren’t a fan of chocolate and fruit combos, be warned. I am the total opposite, and absolutely love fruit together with chocolate. My favorite flavors include the banana, strawberry, and coconut chocolate crèmes, since they taste like fruit and none of these artificial, supplement-y types. Having said that, I can vouch for the other 6 variants without fruit, as well. The people at Built Bar thought this through and have made something for everyone: just good’ol classic dessert goodness like double chocolate mousse and peanut butter, to name my top two. In case I haven’t made myself clear, my sweet tooth does not feel neglected and is very satisfied. By taste alone, I am a Built Bar believer!
Texture Who Owns Built Bar
So one of the qualities I discriminate by when choosing a baris the texture. The ones that get overly hard are a pain to chew, and the ones that are chalky are unpalatable. While I eat those, I feel like I’m being penalized to eat better.
Built Bar has the most unique, marshmallow mouth feel that reminds me of a favorite chocolate bar that I used to devour as a kid. Soft and fluffy on the inside, with a crackling outer shell reminiscent of those dipped ice cream cones of my youth. I can’t stress enough how content I feel when I sink my teeth into one (thinking about it this very minute )!
Nutritional Values Who Owns Built Bar
As much as I resented those fake-healthy barsI mentioned previously, I had been equal amounts of impressed by the detail and care that Built Bar put into their products.
The business boasts that they are serious about nutrition, which really reflected in the ingredients they opted to exclude and put in their own bars. Each bar offers whey protein, which has a complete amino acid profile, but they have eliminated the elements of casein and lactose, which typically cause reactions in a number of people. They have chosen erythritol and glycerine for their own sweeteners, 2 of the healthier options that have little to no side effects, while keeping the bars moist and flavorful. The soluble fiber in every bar is maltodextrin, which not only contributes to the yummy texture I gushed about, but is also known to increase health benefits. There are no nuts nor soy in their products, so this is safe for those with allergies. Last but definitely not the least, may I repeat, REAL CHOCOLATE. ‘Nuff said.
Regrettably, whey protein and another ingredient, gelatin, fall under the category of non-vegan and non-vegetarian, in addition to non-halal and non-kosher. My heart goes out to you people who can not experience this treat.
For the macro counters, I’m delighted to report that Built Bars have the lowest calorie count among all the best brands in the marketplace. At only 110 calories, 15 g of protein, and only 7 g of net carbs, 4 g of sugar, and 4 grams of fat, they could genuinely claim to be a guilt-free snack or meal replacement. No one can be angry about these numbers. In actuality, Weight Watchers rejoice, since these only count for 3 WW points.
Cost and Shipping
I have touched on this earlier, as I recounted my first order, but another superb thing about Built Bars is that the more you buy, the more you save. They have deals that pile on the discounts, like adding additional items to cart will shave a larger percentage off your closing checkout sum.
They also have a sample box with 10 unique flavors (only available for 1st timers, which I did not know about before), that bring each bar’s price down to about $1.76.
Delivery is free on USPS priority within the US, and arrives in a reasonable amount of time, considering they are all shipped 2-4 days following production. I’m all for it if that means fresh goodies for me.
You can probably tell I am a Built Bar fanatic, and if I haven’t expressed how much I love it, I’m throwing in some extra FAQ for some of you who are still on the border.
FAQ Who Owns Built Bar
Which are the other flavors of Built Bar?
So glad you asked. They change their offerings every so often, possibly to keep giving us die-hards something new, or to address market demands. But from the last time I checked, here are some of their existing flavors (or the last ones that I ordered) along with their macros.
Double Chocolate Mousse — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Vanilla Chocolate Creme — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Raspberry Chocolate Creme — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Orange Chocolate Creme — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Coconut Chocolate Creme — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Black Cherry Chocolate Creme — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Banana Chocolate Creme — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Salted Caramel Chocolate — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
Coconut Almond — 130 calories, 18g protein, 5g fat, 7g fiber, 3g sugar
Peanut Butter — 170 calories, 20g protein, 7g fiber, 7g fat, 3g sugar
Banana Nut Bread — 150 calories, 18g protein, 5g fat, 6g fiber, 5g sugar
Peanut Butter Brownie — 170 calories, 20g protein, 7g fat, 7g fiber, 3g sugar
Mint Brownie Delite — 110 calories, 15g protein, 4g fat, 6g fiber, 4g sugar
How sure are we that these are healthy?
I’ve detailed most of the ingredients above. However, another reason to trust the company is because its creator and has a PhD in molecular chemistry and has an impressive reputation. Fun fact? He even makes the chocolate from cocoa beans.
Are there any side effects?
Personally, none for me. If you have allergies, please thoroughly check the ingredients before consuming.
What if I don’t like how it tastes, and I’m left with 17 bars from the BYOB?
To begin with, you must try more than one variant. Even I don’t like all of the fun-sized versions in those commercial, chocolate party packs, but I found the ones that I love by trying them all (well, nobody asked me to…)
Second, they actually have a Built Taste Guarantee. You can get in touch with their customer service within 14 days and request a refund, but they only entertain this for 1st-time buyers. While they do not accept refunds, they do trades, and hopefully then you’ll get flavors that you will love as much as I do.
Can they melt?
Yes, exactly like chocolate and other foods that are not laden with synthetic substances. I wouldn’t recommend lugging them around with you on a hot day; they have to be kept at least room temperature. But if you wish to try eating them like I do, eat them straight from the refrigerator.
Does this work?
If you mean has it suppressed my sweet cravings and given me a healthier snack alternative, definitely. I feel fuller for longer, and gives me a boost of energy for my workouts. Then again, it really depends on our unique goals, so try to learn how this fits into your regimen.
Do they provide other products? Who Owns Built Bar
Yes, they’ve vitamin blends called Built Boost that include 11 essential vitamins, 3 plant extracts, and the maximum amount of vitamins B2 and B6. They’re a terrific supplement for a healthier lifestyle.
If you’re looking for a protein bar to attempt, think about this option for next time. I love it and hope you will, too.